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Direct / Multi-Channel Marketing Manager POSTED: Jun 14
Salary: Open Location: Flushing, New York
Employer: Helene O'Brien Type: Full Time - Experienced
Category: Circulation Preferred Education: 4 Year Degree

Travers Tool Company, Inc., established in 1924, is a preferred catalog distributor to the metalworking and industrial markets worldwide. Travers, the on-time tool distributor, is located in the Queens College Point Corporate Park area.

Growth throughout our organization has created a need for a Direct / Multi-Channel Marketing Manager

The overall responsibility of the Direct / Multi-Channel Marketing Manager is to lead the programs that drive growth in new customer acquisition, customer retention and sales per customer, leading to improved customer lifetime value. By implementing projects, using results to drive new initiatives and providing insightful recommendations, this position plays a pivotal role in continually improving the company?s sales and marketing results.

Responsibilities include: ?Lead direct marketing efforts, including circulation planning and implementation, to improve sales. ?Coordinate customer and prospect contacts via email, SEO, PPC, phone, counter, and additional marketing channels to ensure continuity and improved results. ?Drive company use of the rapidly evolving e-commerce techniques to improve customer integration and prospect identification. ?Develop customer segmentation and RFM scoring systems to generate effective campaign programs. ?Identify milestones in customer lifecycle and implement triggered sales & marketing events to improve the results at these milestones. ?Leverage knowledge of retention strategies and tactics, along with results analysis, to create testing recommendations. ?Coordinate with other departments (including sales, call center, technical support, counter, and collections) to understand customer touch points and recommend improvements. ?Devote special attention to understanding emerging marketing and sales technologies (such as social networking) and institute ways to integrate these methods into sales and profits as well as customer lifecycle improvements. ?Collaborate with marketing and sales teams to promote closed-loop marketing from acquisition through retention. ?Use marketing and sales analysis to improve results from company mailings, marketing programs, and sales initiatives. ?Work with internal and external resources to develop ongoing media analysis including modification and maintenance of Excel worksheets and Access databases, and use of third party tools to ensure regular updates of results. ?Utilize product performance reporting, in conjunction with product management, as it relates to customer lifecycle improvement. ?Learn basic capabilities of internal reporting system and use to monitor marketing campaign results. ?Present key findings and recommend additional views of data based upon data analysis and team objectives.

Qualifications ?Bachelor's degree required ?4 - 6 years in direct and e-commerce marketing ?Extensive knowledge of catalog and/or direct marketing environment, preferably business-to-business. ?Knowledge of MS Access and Excel along with general understanding of other analytical tools ?Excellent communication and persuasion skills ?Solid understanding of database architecture ?Ability to execute tactically while understanding strategic impacts ?Must be a self-starter who works well in a fast-paced, dynamic, team-oriented environment ?Proven ability to efficiently manage and implement quick-turnaround, tactical projects as well as longer-term multi-departmental programs

Measurements: ?Customer acquisition and retention ?Company sales and gross profit ?Brochure customer and prospect response ?E-commerce customer and prospect response

Travers? offers a competitive employee-focused benefits package which includes

Medical, Dental, Vision Care & Life insurance, Flexible Spending Accounts (FSA), 401(K) Retirement Plan, Tuition Reimbursement, Commuter Benefits, Additional Aflac Insurances, Pet Insurance & Gym Membership discounts.

Please send your cover letter, resume and salary requirements to:

Fax: (718) 661-5699

For more information visit us at www.travers.com

Travers a proud Equal Opportunity Employer (EOE).

Helene O'Brien

Flushing NY

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